Tag Archives: Discovery

The Spotify Playlist Problem

Screen Shot 2014-06-25 at 10.49.56Let me start this article by saying that I love Spotify. Great company, great team – and lately, rather ironically given the naysaying of Thom Yorke et al, emerging as something of a potential music industry saviour when you look at the machinations of Google, Amazon and other tech giants, who seem fairly intent on driving the value of music down to zero. So, to summarise: I’m a big fan.

Having said that, I feel there’s an awkward question that has to be asked, namely: why, in Spotify’s Browse section, are 99.9% of the playlists Spotify’s own?

If you’re not familiar, Browse is the “uninformed” discovery section – the editorial area where Spotify can push playlists of its choosing. At the top are more day-to-day relevant playlists, and further down are various mood-related starting points which then offer a variety of playlists to choose from.

Here’s the Browse section today (click to enlarge):
Screen Shot 2014-06-25 at 10.53.40

Of all the playlists shown there, only the BBC’s Playlister one in the centre isn’t made by Spotify.

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