About

Hello, I’m Darren.

Until March this year (2012) I was the Head of Digital Marketing for the [PIAS] Entertainment Group. Now, I run Motive Unknown, a strategic digital marketing agency based here in London. Our clients include Infectious Music (working with the likes of Alt-J, Temper Trap and more), Domino Records (where we work on the Villagers campaign), Lucky Number (working with Darwin Deez) and Xenomania (working with Florrie). We don’t just work on music things though – we also consult for the Focus Group, covering brands like Fly53, Ellesse and more.

In addition to all that, I curate The Daily Digest, a daily update of notable news across the world of music, tech and apps. Its free to receive it, so if you’re interested just click here to signup.

As if all that isn’t enough, I also created The Tour Scrapbook with Martyn Davies, which recently came 3rd in the BPI’s annual Best Music Startup Showcase. For more on that, click here.

Oh, and when I’m not doing all the above, I also write comment pieces for Music Ally.

Follow me on Twitter here, or App.net here.

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